Sometimes people ask me: "Who is NewStart Discipleship for, ideally? Who is your target audience?" Well, wonder no more.
Meet Pastor Mike.
The Ideal Pastor NewStart Discipleship can Help
Name: Pastor Mike
Age: 45
Gender: Male
Marital Status: Married to Sarah
Children: 3 children, ages 8, 12, and 16
Education: Bachelor’s Degree in Theology
Location: Suburban community in the Midwest
Church Size: 75 regular attendees
Church Type: Non-denominational, conservative theology
What does my ideal customer think and believe?
Values: Deeply values spiritual growth, community, and biblical teaching.
Beliefs: Believes in the importance of discipleship and the Great Commission.
Challenges: Balancing pastoral duties with family life, feeling overwhelmed by the administrative and discipleship demands of the church, and struggling with limited resources.
Goals: Wants to develop a clear discipleship pathway, grow the church spiritually and numerically, and ensure new believers are well-integrated and discipled effectively.
What are the pain points of this pastor on discipleship?
Lack of Resources: Often lacks the resources to develop comprehensive discipleship materials.
Time Constraints: Balances a part-time job with pastoral duties, leaving little time for creating discipleship programs.
Discipleship Strategy: Feels uncertain about the next steps in creating an effective discipleship plan.
Leadership Support: Needs strategies to get church leadership on board with discipleship initiatives.
Work/Life Balance: Struggles to find time for family and personal renewal amidst church responsibilities.
How does this pastor behave?
Decision-Making: Prefers practical, actionable advice that can be implemented quickly. Values proven strategies over theoretical concepts.
Learning Style: Engages well with video content, step-by-step guides, and interactive resources.
Tech Savvy: Comfortable with basic technology but prefers user-friendly, straightforward tools. Nice if someone else does the work!
How NewStart Discipleship Helps Pastors like Mike:
Clear Discipleship Pathway: Provides a step-by-step guide to creating a discipleship pathway, reducing the need for Pastor Mike to develop materials from scratch.
Actionable Resources: Offers practical, ready-to-use tools like the NewStart Discipleship Journal and Obedience Challenge, which can be easily integrated into church activities.
Time Management: Helps Pastor Mike manage his time better by providing structured, easy-to-follow discipleship plans that can be delegated to church members.
Leadership Support: Includes resources to help Pastor Mike communicate the importance of discipleship to his church board and gain their support.
Work/Life Balance: With ready-made materials and coaching, Pastor Mike can focus on personal renewal and family time, knowing that the discipleship process is well-supported.
Mike's Favorite Resources:
NewStart Discipleship Journal: A 50-day Bible reading plan for new Christians, with daily videos and journaling prompts.
The Obedience Challenge: A 90-day Bible study focusing on the commands of Jesus, helping new believers to walk in obedience.
The Baptism Challenge: A 21-day study on the meaning and significance of baptism, complete with daily videos and social media resources.
Moving From Me to We: A 40-day study on the "one another" commands of Scripture, promoting community and connection within the church.
Discipleship Coaching Program: A 10-session course that helps Pastor Mike develop a disciple-making mindset, create a clear discipleship pathway, and promote discipleship within his church.
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